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Mission Statement 04/23/09 11:42:31 AM
Our Mission
We exist to be the provider of choice for financial solutions to our rural and agricultural markets.
Our Vision
We passionately strive to make a positive difference in the business affairs of our customer-owners. We will be the lender and employer of choice in our marketplace.
Our Core Values
- People Oriented - We recognize and value the worth of the whole person,treating people with respect and making a positive difference in thier lives.
- Accountability - We are accountable for our actions, responsibilities and our results, individually and collectively.
- Integrity - We steadfastly adhere to being honest, fair, and consistent.
- Excellence - We utilize our talents and assets to exceed the expectations of our customers and employees efficiently and effectively.
- Responsible Leadership - We lead to consistently do the right thing for the right reason.
- Teamwork - We leverage the strengths of individuals working together to meet our commitments to our customers and to each other.
Our Business Principles
- Customer Driven - We provide customer service and value that result in high customer satisfaction
- Relationship Oriented - We serve our customers one relationship at a time. We continually deepen our knowledge of customers and prospects to better meet their needs.
- Financially Sound - We balance asset growth, asset quality, and profitability to provide a strong capital base and overall financial strength. This enables us to fulfill our mission and vision well into the future.
- Operate as a Cooperative - Customer-owners share in the success of AgHeritage Farm Credit Services through the patronage program, and they have an active and important voice in our governance.
- Growth Philosophy - We recognize the importance of quality asset growth to ensure our long-term sustainability. Our foremost priority is to achieve growth within our local service area by meeting the needs of customers and prospects. As necessary, we will supplement growth by alternative means to achieve overall asset growth near our sustainable growth rate.
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